Once we’ve started to bring in new leads and cultivate those relationships with great content, we need to begin qualifying them.
A false unsubscribe is when an unsubscribe is logged against a Pardot prospect record, but the recipient did not trigger it manually.
Have you seen an alarming warning in your Pardot account recently? If you’ve seen this warning and you’re unsure about…
If you suspect your instance of Pardot could use a little spring cleaning, start with a Database Health Check.
If your journey with Pardot was a story, it would be filled with a number of familiar character types. Our…
Whether you’re brand new to marketing automation or a seasoned veteran, your roll-out plan needs to include Pardot training.
Prospects will not open every email you send, but there are definitely clues to deliverability problems. If you think you have one, you’ll need to diagnose the cause behind it.
Pardot has powerful tools for process automation and database segmentation, but sometimes the out-of-the-box capabilities doesn’t let you get granular enough.
Question: I just imported a file of 800 people. Upon checking the status of my import, I discovered that only 787 prospects were created or updated. What went wrong?
Now that you’ve purchased Pardot, you have a decision to make: retain your existing Web-to-Lead structure and logic, or replace it outright with Pardot forms?