While it’s impossible to take in everything the conference has to offer, the theme of the year was evident across every keynote, session, and workshop: win the love and loyalty of your customers through better experiences.
Though Game of Thrones viewership and engagement are at all-time highs, the fandom is deeply divided in terms of satisfaction. Why is this, and what can we, as marketers, learn from it?
Don’t invest in new technology without consulting the people that need to use it. If you take the time to ask questions and understand both the short and long-term goals of your team, you just might avoid making a very costly and time-intensive mistake.