If you suspect your instance of Pardot could use a little spring cleaning, start with a Database Health Check.
If your journey with Pardot was a story, it would be filled with a number of familiar character types. Our…
Whether you’re brand new to marketing automation or a seasoned veteran, your roll-out plan needs to include Pardot training.
Prospects will not open every email you send, but there are definitely clues to deliverability problems. If you think you have one, you’ll need to diagnose the cause behind it.
Pardot has powerful tools for process automation and database segmentation, but sometimes the out-of-the-box capabilities doesn’t let you get granular enough.
Question: I just imported a file of 800 people. Upon checking the status of my import, I discovered that only 787 prospects were created or updated. What went wrong?
Salesforce Campaign Influence is how Salesforce campaigns get attributed to Salesforce opportunities. It effectively bridges the gap between your marketing data and your sales data.
Now that you’ve purchased Pardot, you have a decision to make: retain your existing Web-to-Lead structure and logic, or replace it outright with Pardot forms?
Don’t invest in new technology without consulting the people that need to use it. If you take the time to ask questions and understand both the short and long-term goals of your team, you just might avoid making a very costly and time-intensive mistake.